How Do You Utilize The Full Potential Of Article Marketing?
What is article marketing? It is a form of advertising wherein a business hires a writer, or does it themselves, to write short articles in the hope that these will promote their business. These articles are made for distribution and publication which means this can viewed by just about anybody both in the print and online form.
So people will know who wrote the article, at the bottom there is usually a bio box and byline which shows the references and contact person of the business being promoted and, usually, the web-site URL of the business. Readers who found the article of interest can then get in touch with the business in one of several ways, which then may translate into increased sales.
Article marketing has been around for quite some time. Some say this was first used when mass print became available. In the print form, this type of advertising was used by entrepreneurs as a means of obtaining free space. This article is given to a newspaper free of charge in exchange for the contact information of the business. Most newspapers are happy to accept this kind of arrangement because their budget for buying interesting articles from writers was limited.
The set-up is not that different for online article marketing because writers may post their work in different websites as well as put it in their own blogs. Articles that are posted elsewhere are known as an article directory.
The reason why articles posted in such sites are free is because the directory owner puts advertisements on the side and collects revenue from it. As more traffic is achieved, both the directory owner and the writer gain, which is a true win/win situation.
There are differences though between printed and online article marketing. For one, it is much faster to look for a certain article online because keywords are often used for search engine optimization. This means that if you are looking for a certain topic, you will be able to see what you are looking for in just a matter of seconds.
If you think that the articles posted can only be seen in the well known article sites, think again because some article producers have now added social networks to get their message across. Examples of sites include Facebook, LinkedIn and Friendster. This strategy is known as Web 2.0 generation.
Some people say that the rise in the number of people who use article marketing has a negative effect because it has brought down the quality in the articles written. To prevent this from happening, you have to post articles that are both informative and relevant to the business being promoted.
About the Author:
Phil Ramage is a semi-retired self-employed accountant, spreadsheet guru & internet marketer, living in Thailand with his wife of 30 years & an adopted beautiful little girl.
For a more detailed FREE downloadable e-book on the subject of article marketing, visit:
www.todaysonlinemarketingsolutions.com/articles
Article Marketing
5 people like this article
